In 2026, WUZETEM celebrates its 75th anniversary. To mark the occasion, the company decided to refresh its logo and visual identity, and I was very happy to take on the project. One of the key priorities for the WUZETEM management team was to preserve the strong recognition of the existing logo. After so many years, the WUZETEM mark had become deeply rooted in the minds of Warsaw residents, customers and people across the industry, so it would have been a shame to lose that value. My focus was on keeping the distinctive character of the original mark and its horizontal, geometric structure, while giving it a more contemporary look and improving its readability.

In practice, the logo was redesigned almost entirely from scratch. I drew a new, more modern set of letterforms, refined the proportions and spacing, and paid close attention to the small details that may not be obvious at first glance, but make the logo easier to read and recognise.

According to the WUZETEM management team, the goal was achieved: the familiar geometric concept has been preserved, while the logo is now clearer, more modern and better suited to the present day. Alongside the new logo, I also developed a complete and consistent visual identity for WUZETEM. I hope the logo I designed will stay with the company for another 75 years.

Aneta and Jacek from WUZETEM, thank you for your trust and support throughout the project. And to Aneta and Kacper from BRIEFME — thank you for the great energy and excellent collaboration.