It is with great satisfaction that I observe the growing trend of companies and event organizers in caring for an increasingly aesthetic setting. This tells me that a company respect the customer and care about more than just profit and turnover.
It is a sign of appreciation of aesthetics and its social functionality. I am also happy to have a part in this change of perspective.
I have been involved in graphic design for many years. I gained experience in international advertising agencies such as McCANN ERICKSON, PUBLICIS, MOMENTUM. I was responsible for aesthetic image and marketing communication at Kino Polska Television and TVP Kultura (until 2015!). Since then I have been working in my own studio located in Warsaw’s Bielany district.
I like inspiring and engaging simplicity in graphic design. Expressive but uncomplicated aesthetic forms, elegant minimalism, interesting typography, ravishing creativity, bold associations and listening carefully to the client – these are the qualities that I try to follow in my work.
Marek Sayan Skwarski
The visual image of your company or your event is a series of seemingly separate issues that, in practice, merge into a single message. This is why the word ‘COHERENCE’ is the one we repeat most often in conversations with our clients. To achieve coherence in image and communication, we need to start thinking holistically, globally. And in order to think this way, we need to delve into the idea behind your project, the philosophy of your brand, its nature and its substance.
Once we understand the idea and needs of your company, your event or your project, we select the tools to help you achieve your objectives. Our expertise include:
VISUAL IDENTITY BRANDING
WWW
MARKETING COMMUNICATION
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We begin by gaining deep insight into your business and market, understanding your needs, possibilities and aspirations within the context of visual communication.
We develop a strategic plan of aesthetic changes, identifying key brand attributes and how to visual communicate them effectively.
Our team brings the plan to life, executing coherent brand identification that resonate with your target audience. This is probably the most exciting stage for the client because this is where theory turns into practice. All the knowledge we’ve gathered transforms into real designs. This step involves intense work, imagination, expertise, diligence, and patience. The client witnesses how their brand evolves, seeing strategic concepts become tangible realities.
After implementation, we assess the outcomes, gathering feedback and measuring the impact of the new visual identity in the context of the objectives set.
We ensure that your brand remains strong over time, adapting visual and aesthetic strategies for long-term success.
Brandista was recommended to us as part of our collaboration on the rebranding – and it was a hit! Marek created not only a new logo and visual identification rules for us, but also a coherent design of advertising materials enabling visual identification and helping to communicate with clients. His professionalism and approach to detail impressed us greatly. The cooperation was realised with our expectations in mind. We highly recommend cooperation with Brandista – it is an investment that really pays off!
We have been working with Marek for five years. During this time he has designed logos and created visual identities for our products, collaborated on the graphic design of our websites, and designed the look of many of our communication tools. He puts up with all our comments and doubts with patience and half a smile, and we continue to be impressed by his creativity and creative commitment.
We wholeheartedly recommend Marek Skwarski as an extremely talented graphic designer. Marek created a logotype and a complete visual identity for the Gra w Klasy Foundation, which perfectly reflect the character and mission of our organisation.
Working with Marek was a pleasure, as he demonstrated not only great creativity and professionalism, but also exceptional attention to detail.
Thanks to his work, our organisation has gained a modern, coherent and recognisable image.
Great collaboration right from the start thanks to the ability to listen to the client’s wishes and needs, which are two different things after all! Great sense of what is current and what can better express the community and its style. We received a new logo, elements of a new image for the parish, help and advice at every stage of the changes. I remain very grateful.
Brandista is the author of the Foundation’s new branding. In addition to the logo and manual, he developed us a set of advertising and image materials. The cooperation was a wonderful creative adventure in a pleasant atmosphere with an incredible understanding of the specificity of the industry 🙂 We are very satisfied and are constantly impressed by Mr. Mark’s patience … our concept changes, corrections, comments … Thank you!
We highly recommend!